Helping at Home: Using Commercials as a Learning Tool : The Broach Buzz

Helping at Home: Using Commercials as a Learning Tool

by The Broach School of Jacksonville on 10/11/13

Helping at Home: Using Commercials as a Learning Tool

Author: Shelley Causey, Director of Technology



Watch this commercial by clicking Here


Students are exposed to media virtually 24 hours in a day, seven days a week.  It is important that we embrace the media instead of being afraid of it. These days, watching television together has become one of the few moments during the week when a family spends time with each other.  Use commercials and advertisements as a way to start a conversation with your school-aged child.  As parents, we often assume that our kids know what commercials are and what their purpose is, but do they really get it?


Here’s how you can help:


Ask your child what a commercial is.  Discuss with them why it is created and who makes commercials.  This gets their minds thinking beyond just what is rolling across their eyes.  Try to help guide their answers instead of telling them they are wrong or giving them the answer.  Once they begin to understand, then you can discuss the content of the commercial by asking them “why did they chose these characters in the commercials?” “what words are important?” “who is the audience?”.  You might be surprised at their answers!  For more questions, visit The Center for Media Literacy.


Using every opportunity outside of school as a learning tool will only enrich their understanding and help them gain critical thinking skills.  For additional information on using commercials for learning, click here.


Check out PBS kids as a fun, additional resource by clicking here.

Comments (0)


Leave a comment


The Broach Buzz Blog provides information that can be helpful for families with children with special needs or disabilities or that are struggling in school.
The Broach Schools of Jacksonville would like to thank all of our sponsors for their efforts, donations and partnership with all of The Broach School campuses. You are helping make a difference in the lives of students! For a complete list of sponsors or to see check some vendor coupons from our partners, click here.
Thank you for all your support!
Whether it's donating funds, supplies or time, The Broach Schools of Jacksonville always welcome new partners. For more information about you can get involved, call (904) 637-0300.
Are you interested in getting involved with us?
Looking for other ways to connect with us? 
THE BROACH SCHOOL
Empowering Students to Explore the Possibilities
© 2017 The Broach School. All rights reserved.
(904) 637-0300
If you live in the Jacksonville or Orange Park area and your child is struggling in school or has a disability and needs help, then please call:              

Teachers May Apply Here:
Resume@BroachSchool.com